Image file names look small, but they play a big role in how search engines understand your content. When named well, images strengthen your SEO across Shopify, Pinterest, Google Images, and more.

Why Image Names Matter

When your images appear across platforms, their filenames become part of your SEO footprint. Clear, descriptive filenames help Google connect your visuals to your products, categories, and brand.

The Image Naming Formula

design-name + product-type + view/angle + background-style

• gothic-rose-tough-phone-case-front-soft-stone-bg.jpg
• gothic-rose-tough-phone-case-in-hand-lifestyle.jpg
• gothic-rose-tough-phone-case-angle-soft-shadow.jpg

Why This Works

• Consistency: reinforces your SEO category signals
• Hyphens: readable by search engines
• Angle/view: helps image search understand composition
• Background signals: adds descriptive context

Multi-Image Set Naming

Name your sequence consistently:

• front-soft-stone-bg
• angle-soft-shadow
• in-hand-lifestyle
• camera-cutout-detail
• infographic

In Simple Terms

Your image filenames are quiet SEO power. Make them clean, descriptive, and consistent to strengthen your store everywhere your visuals appear online.

Next: Internal Naming Consistency (Lesson 5)
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